TOURISM has overtaken gold as Tanzania’s top source of foreign exchange, signalling a robust economic recovery from the pandemic and a strategic pivot toward the travel industry.
According to the Bank of Tanzania’s Monthly Economic Review (June 2025), tourism generated a record $3.92bn in the year ending May 2025—surpassing the $3.83bn earned from gold. This marks tourism as 55.1 percent of all service-related foreign exchange inflows.
Visitor numbers surge, revenue follows
The rebound in global travel has fueled a significant uptick in arrivals, with 2,170,360 visitors recorded—up from 1,961,870 the previous year. Industry watchers say strategic marketing, expanded air connectivity, and global confidence in Tanzania’s tourism offer are key drivers behind the rise.
Reforms under President Samia supercharge growth
Under President Samia Suluhu Hassan, targeted policy reforms have eased constraints and bolstered the tourism ecosystem. A landmark change came on July 8, 2025, when the central bank introduced forex exemptions for tour operators. These allow the use of foreign currency for international client services and procurement of specialised tourism vehicles.
Industry insiders lauded the move as a straightforward remedy to long-standing operational bottlenecks. One Arusha-based operator stated: ‘These reforms reduce unnecessary friction and make it easier for us to serve the growing international market.’
Accolades fuel momentum
Tanzania’s global standing received a boost at the 2024 World Travel Awards, earning titles including Africa’s Leading Destination and World’s Leading Safari Destination. This recognition—paired with policy support and marketing—has helped position Tanzania as a top-tier travel brand worldwide.
Experts suggest that with continued reforms and rising visitor volumes, tourism earnings could surpass the $4bn threshold within the next year.
Strategy shift delivers growth
The shift from gold to tourism as the primary foreign exchange earner reflects Tanzania’s broader economic strategy: diversifying into high-value, sustainable sectors. As tourism cements its lead, the sector appears set to drive the next phase of national growth—supported by reform, global acclaim, and rising demand.
