Founder and Chief Executive Officer of Binash Home, Nafisa Aliyu, has highlighted the importance of high-quality bedding, towels, and textiles in both residential and hospitality settings across Africa. She noted that her desire to deliver excellence in these essentials is what inspired the creation of the Binash brand.
Speaking at an exclusive evening of luxury shopping, gourmet finger food, and mocktails held at the Binash Home showroom in Abuja, Nafisa shared the brand’s origin story:
“Binash was born out of a desire to bring high-quality, thoughtfully curated home essentials—especially bedding and towels—to the Nigerian market,” she said. “After years in real estate and extensive travel, I realized how difficult it was to find home textiles locally that met my standards of comfort and durability.”
Nafisa, who played a key role in the growth of Cosgrove Investment Limited, explained how her background in real estate shaped her understanding of quality.
“I worked with clients furnishing beautiful homes, but finding bedding to match the elegance of those spaces was always a challenge,” she added. “That gap in the market is what led me to create Binash.”
Binash Home stands out for its attention to detail, offering products such as bedding sets, ultra-absorbent towels, duvets, mattress toppers, waterproof protectors, and plush robes.
“We don’t just sell bedding – we curate experiences,” Nafisa stated. “From packaging to customer service, everything reflects our commitment to quiet luxury and refined living.”
To maintain high standards, Binash sources from vetted global manufacturers, ensuring each item meets strict quality criteria.
“Our commitment to excellence is rooted in consistency and intention,” she explained.
With a growing international customer base, Binash offers global delivery through DHL and other trusted partners.
“Whether in Abuja or abroad, our customers can shop online at www.binashhome.com or through our verified social media channels @binashhome,” Nafisa said.
Binash serves a diverse clientele, from discerning homeowners to hotels, spas, and corporate clients looking for premium textile solutions.
“We’re here for anyone who values comfort, elegance, and lasting quality,” Nafisa concluded.
